New CAN SPAM provisions released, not anything ground breaking
• An email recipient cannot be required to pay a fee, provide information other than his or her email address and opt-out preferences, or take any steps other than sending a reply email message or visiting a single Web page to opt out of receiving future email from a sender.
• The definition of “sender” was modified to make it easier to determine which of multiple parties advertising in a single e-mail message is responsible for complying with the Act’s opt-out requirements.
• A “sender” of commercial e-mail can include an accurately-registered post office box or private mailbox established under U.S. Postal Service regulations to satisfy the Act’s requirement that a commercial e-mail display a “valid physical postal address.”
• A definition of the term “person” was added to clarify that CAN-SPAM’s obligations are not limited to natural persons.
You can read the full CAN SPAM FTC press release here.
Tags: avoid spam filters, can spam, can spam revisions, can spam revisions ftc, email delivery, email marketing, how to avoid spam filters
