Email Delivery: Should I Add My Autoresponder’s SPF Records to My Domain?
I recently ran across a post that claimed that by adding the SPF records of the writers autoresponder (in this case AWeber) that he expected to get past being blocked by a Canadian ISP. This is complete crap because any authentication technology associates the email in question with the sending domain and IP address not the email from address or the return email address.
I even contacted AWeber’s CEO Tom Kulzer with this scenario just to be absolutely sure and here is the email excerpt.
Chris Lang wrote:
Let’s say that an ISP receives my email from AWeber with my from address and reply address in the header. Do they look at my SPF record to see if I have a SPF DNS entry associated with your (my autoresponder) email servers?
Tom Kulzer said
They look at aweber.com SPF records.
Chris:
Also is all email sent from AWeber under the address keywebdata (at) aweber.com sent from the same IP address everytime?
Tom Kulzer:
It’s not sent from the same single IP, but load balanced across the same range of IP addresses. Those ranges can all be found in our SPF record directly or in our FAQ on the website.
Chris:
In other words does it matter if authentication records associate my domain and from address with yours?
Tom:
Does sending from the same single IP matter? No.
Does sending from the same group of IP’s matter that have an excellent reputation and reliable volume of mail built over a long period of time matter? Absolutely, yes.
Chris:
Also is there any data to support a higher delivery rate due to the use of SPF, Sender Id and DKIM?
Tom:
Not that I’ve seen which clearly shows this, but general industry knowledge of how various ISP’s build reputations
of senders and make delivery choices tells me it does help support higher delivery rates.
Chris:
Tom you have been a wealth of information on email delivery to us all many times, I just want to thank you again for taking time away from your business to set us straight.
Tags: autoresponder, autoresponders, aweber, email authentication, email delivery, email reputation, spf, spf record
